Author: Simon Baty

Simon Baty

If something involves numbers and it’s not the company finances then it probably falls into Simon’s area. Simon is responsible for managing and generating meaningful insights from data, whether it comes from emma, research we commission ourselves or third party sources. Most of what you see in the Audience Insights section of the website comes from his team. Simon enjoys the role because it’s all about understanding the dynamics of the market and the role played by newspapers across all their publishing platforms.

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