Australia sweeps INMA Awards finalist list

Australia sweeps INMA Awards finalist list

Australian news media publishers are the second most-represented group in the International News Media Association’s Global Media Awards finalist list.

Australian media companies hold 13 positions on the 117-strong finalist list, second to the US which had 19. Australia placed ahead of Canada with 12, India and Brazil with nine finalists each, UK and Norway with eight, and New Zealand with seven finalists.

Of the Australian finalists featured across multiple award categories, News Corp Australia secured 10 positions, APN News and Media two and Fairfax Media one. Fairfax Media also received five nominations for its New Zealand publications, with APN News & Media’s NZME receiving two nominations.

“Our impressive list of finalist nominations proves that Australian news media publishers are among the world’s best in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” The Newspaper Works Marketing Director Charlie Murdoch said.

NewsLocal’s #SnapSydney campaign, one of the Australian finalists in this year’s INMA Awards

The awards recognise six activities key to commercial and brand success:

  1. Energising news brands
  2. Creating new products
  3. Growing, energising and monetising audiences
  4. Growing advertising revenue
  5. Developing customer insights
  6. Instilling innovation

The awards are being judged by an international panel of 41 executive across 19 countries who represent stakeholders in the media industry.

Winners will be announced on Tuesday, May 24 in London at the conclusion of the 66th Annual INMA World Congress

Australia’s finalist nominations are:

  • Best Brand Awareness Campaign (Group 1: Regional/Local Brands):
    The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon
  • Best New Print Product (Group 1: Regional/Local Brands):
    The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”
  • Best Use of Social Media (Group 1: Regional/Local Brands):
    NewsLocal, Surry Hills, Australia, “#SnapSydney”
  • Best New Paid Content or Subscription Initiative (Group 1: Regional/Local Brands):
    The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Tablet Value Bundle”
  • Best Marketing Solution for an Advertising Client (three finalists):
    Group 1: Regional/Local Brands:
    The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”
    Group 2: Global/National Brands:
    The Australian, Surry Hills, Australia, “GE”
    News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”
  • Best Execution of Print Advertising (Group 1: Regional/Local Brands):
    The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”
  • Best Execution of Native Advertising (two finalists):
    Group 1: Regional/Local Brands):
    The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”
    Group 2: Global/National Brands:
    Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”
  • Best Use of Consumer Research (Group 1: Regional/Local Brands):
    The Daily Telegraph and Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”

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