Many Australian journalists did not engage in the frivolities of April Fools, however, international news brands and marketers were not afraid to stretch their funny bones.
The unofficial international day prank day on April 1 allowed UK mastheads to print their own ‘alternative facts’ without the threat of being labeled fake news.
Marketers for brands such as Virgin Australia, ING Direct and Ford Australia joined the fun via social media, creating products and public service announcements so crazy they could just be real.
Here are some of our favourite pieces from the UK press:
The Daily Mail had the scoop of the year, announcing Prince Harry and his girlfriend Meghan Markle had wed in a secret $300 Las Vegas ceremony.
iNews disclosed a secret ministerial proposal to reintroduce standing only train carriages for “third-class” travellers to ease congestion.
The Irish Times revealed plans submitted by Trump International Holdings to build another Trump Tower in the heart of Dublin . The 5-star, 36 story building, would be built on the site Liberty Hall, was confirmed in a tweet from the president.
In news many wish was real, the Daily Express explained Domino’s new pizza delivery service in which they leave a high tech, hot pizza in your letterbox for when you arrive home.
Not to be outdone, Australian advertisers created some great social media campaigns.
Virgin Australia introduced its new cabin crew, a fleet of adorable puppies at their passengers service.
Today we are excited to unleash our new Virgin Australia Canine Crew in a world first initiative. pic.twitter.com/d1GCIbd3qG
— Virgin Australia (@VirginAustralia) March 31, 2017
Contiki Australia introduced ATITA, the company’s first artificial intelligence trip manager. The AI is customisable to each group and traveller.
ING Direct will make becoming a criminal mastermind even easier. Known as the iTM, the 3D printer connected to your smartphone prints out forged notes meaning no more annoying trips to the ATM.
It is important to say thank you when merging lanes. Ford Australia has made it even easier to do the polite wave with a giant neon hand on the back windscreen which moves at the touch of a button