Joint regional TV and newspaper campaigns engage more regional consumers
Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your television campaigns with news media is an exception to the rule. Research shows that multimedia campaigns in regional areas that combine the power of television and news media can add extra value to advertising campaigns - creating more reach and frequency. With consumers saying that newspapers play an important role in their buying decisions, it seems the pairing is a perfect match.