APN News and Media has a signed deal with real estate group REA that will see the operator of realestate.com.au become the new property partner for the publisher’s regional arm, Australian Regional Media – the second new partnership arrangement by APN in a week.
The move follows APN’s announcement on Friday that it would partner with Fairfax Media in New Zealand to share print facilities.
The property advertising agreement will increase the exposure of REA in regional and areas on the eastern seaboard.
The deal allows REA and its agency partners to brand APN’s regional print and property sections in mastheads across Queensland and northern NSW – a total unique audience of 1.4 million every week across print, desktop and mobile.
Realestate.com.au currently has a national unique audience of 2.98 million each month. The new partnership will launch on October 1.
ARM had previously partnered with Domain, but Domain chief operating officer Tony Blamey confirmed that the Fairfax-owned property site ended the four year partnership in order to work with real estate agents directly.
“The partnership was very much based around a reseller arrangement that served its purpose for the period,” Mr Blamey said.
“Moving forward, Domain is wanting to invest and grow our footprint and coverage nationally, and part of that is having direct relationships with agents in all markets.
“We felt that it was time we moved away from that arrangement with APN and put the Domain sales teams in local markets.”
However, for REA the deal increases its reach outside of the capital cities, which had been its focus.
APN Australian Regional Media chief executive Neil Monaghan could not be reached for comment at the time of publication.
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