Newspapers deliver affluent audience

Some 98 per cent of high earners access newspaper media at least once a month, as this nickable chart shows, with all newspaper platform audiences more likely to earn a salary of $80,000+.

An Affluent Audience

The newspaper tablet audience over indexes in terms of earning $80,000 or more by 98 per cent, and the mobile audience over indexes by 82 per cent compared with the general population. Publishers’ web (31%) and print (5%) audiences also out-perform the population average.

For more Nickable Charts from The Newspaper Worksclick here.


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