American Express has purchased the bulk of the Monday Daily Telegraph’s ad inventory, as part of the company’s ‘Shop Small’ initiative.
The company has also taken a ‘platinum wrap’ of the newspaper, as part of the campaign which intends to make November a ‘big month for small businesses’.
Group director of sales for News Corp Australia, Fiorella Di Santo, said “We are very proud to be partnering this great initiative, encouraging our loyal readers to explore their local community and support their local businesses.
“At News, we seek to strengthen the communities in which we operate. The groundswell of support for Shop Small demonstrates just how much we all value the role local businesses play in the community. With an audience of almost 1.2 million for The Daily Telegraph, this great month-long campaign prompts us all to put that support into action and spend locally.”
The vice president of marketing, Global Merchant Services for American Express, Sian Chadwick, said “Shop Small is all about supporting small businesses and reminding Australians of the value they bring to our communities; it’s fantastic that News will help us get this important message out there.”
“We’ve purchased as many ads as we could get our hands on – that’s every ad in Monday’s Early General News section – and donated them all to our small merchants, to help drive customers into their stores during November.”
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