The Australian Financial Review Magazine will continue to experiment with covers that push the boundaries after a positive response to its December issue last week which featured a platinum foil fold-out.
The cover featured Parisian jewellery designer Victoire de Castellane, with foil used to highlight the jewels in her rings and cover lines, as well as a backdrop. It also was used through a six-page fold-out for BMW’s new 7 series.
Foil printing is not common. It requires a fifth plate, where regular colour printing requires only four.
Editor of The Australian Financial Review Magazine Katrina Strickland said magazine staff sat down with BMW to discuss the design of the cover and fold-out. In the end, foil was selected because the December edition featured a jewellery special.
“It speaks to luxury and premium, which is what we are as a magazine, and that’s what BMW is as a car. Both brands felt that the platinum foil would send the right message,” Ms Strickland said.
The cover generated wide interest from advertisers, according to Nerissa Corbett, commercial brand manager of Prestige Group, Fairfax Media.
“They loved it and wanted to know, if they were to do something similar, lead times, costs and so on,” she said.
The summer edition, to be published on Friday, December 11, also will feature foil, with the cover story to be a profile of one of Australia’s most intriguing and powerful women.
Ms Strickland said the magazine wanted to continue to push the boundaries.
“We’re looking to do new kinds of covers, and things that really highlight our luxury positioning, and the luxury positioning of our advertisers. Print can give you things that you can’t get in the digital world,” she said.
“You really don’t get the sense of it unless you see the physical printed copy. You actually have to get the magazine to appreciate the foil; on screen, it doesn’t do it justice.”
Earlier this month, the magazine won Newspaper Inserted Magazine of the Year at the 2015 Australian Magazine Awards.
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