AFR expands Leadership franchise

AFR expands Leadership franchise

The Australian Financial Review has expanded its Leadership category with new dedicated newspaper sections, a new event series and the amalgamation of Business Review Weekly’s website and online content.

From March 21, AFR’s print edition will feature new and dedicated Leadership sections: Leadership Careers on Monday, edited by Education editor Tim Dodd; Leadership on Tuesday which replaces Enterprise, and Leadership Entrepreneur on Thursday.

From March 17, brw.com.au will redirect to a section of the AFR website. BRW’s popular lists, Rich 200, Young Rich and Fast 100, will also be available on afr.com along with BRW’s deep editorial archive

The Leadership category was first developed by AFR’s premier leadership magazine BOSS, which will continue to be published monthly and inserted into the newspaper.

AFR editor-in-chief Michael Stutchbury said the Leadership franchise uncovers the career skills and educational pathways needed for the digital economy, finds the best performing workplaces and pinpoints hiring trends and productivity fixes.

“We will keep track of the startup ecosystem, from the digital disrupters and entrepreneurs, to the innovation and venture capital efforts of the nation’s biggest companies and universities,” he said.

“The Financial Review Leadership franchise provides exciting new opportunities for advertisers to connect with our valuable, highly-engaged audience of thought leaders, C-suite executive decision makers, and the aspiring leaders of tomorrow.”

Leadership followers will have access to news and insights from the Financial Review’s expert Leadership team of senior writers and reporters, as well as the very best from Harvard Business Review and Financial Times.

BOSS magazine editor Joanne Gray will now take additional responsibilities as Financial Review Leadership editor, building on the expanded and enhanced franchise.

“The demands on leaders are changing rapidly – the best leaders can help us reach our potential as individuals and organisations, collaborate more effectively, and create more opportunities for growth. At Financial Review Leadership we’re focused on finding great leaders and uncovering the skills that make them exceptional,” she said.

Michael Bailey has also been appointed Financial Review Entrepreneur editor and will drive Leadership’s coverage of new thinking, big ideas and provocative reads for startups, venture capitalists, investors and leading entrepreneurial minds across afr.com and in the new Entrepreneur section.

Entrepreneur will complement the long-running technology section, edited by Paul Smith, in Tuesday’s paper.

The new Leadership event series will be launched through the inaugural The Australian Financial Review Business Summit with BHP Billiton to be held in Melbourne on March 15 and 16.

The ‘Risk Takers, Growth Makers’ Business Summit will focus on the importance of leadership in dealing with the opportunities and challenges of the changing business landscape and include Westfield founder Frank Lowy, Telstra chair Catherine Livingstone, Wesfarmers chief executive Richard Goyder, Atlassian co-founder Mike Cannon-Brookes, BHP chief executive Andrew Mackenzie and digital entrepreneur Paul Bassat.

The Financial Review’s annual Business Person of the Year Award also forms part of the new Leadership offering.

For more news from The Newspaper Works, click here.

Leave a comment