AFL off and running

AFL placed this ad in daily newspapers in Sydney to appear in conjunction with its much discussed television commercial.

AFL Australia's GameThe newspaper ad takes a different messaging strategy from the TVC. It uses an evocative quote from a former Sydney Swan to generate an emotional response, whereby the TVC focuses on the game’s broad and athletic appeal.

Click here to see more ads promoting sports, including different codes of football and advertising sponsorships in the category.

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