Australian Associated Press has purchased directories publisher Crown Content, which owns Margaret Gee’s Australian Media Guide, the Who’s Who in Australia reference series, Directory of Australian Associations and other publications.
The business will be incorporated into AAP’s Medianet division, the news agency’s press release and media database business.
AAP chief executive Bruce Davidson said that bringing Crown into the fold would strengthen the Medianet product suite and bolster its market position.
“The acquisition of the directories business will create an enhanced value proposition for our clients – including the 1500 current clients of the Margaret Gee’s Media Guide,” he said.
“By combining the two offerings we intend to market the full spectrum of the media and stakeholder intelligence market – from one-off communication needs to the ongoing requirements of our government, corporate and community clients in Australia and New Zealand.”
Medianet managing director Michael O’Connell said that the new directories and databases brought in by Crown would offer a greater depth of information.
“AAP also understands the need for accuracy and is well placed to continue the high levels of research required for these quality publications,” he said.
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