A Sydney Morning, now in colour

2UE continues its campaign to promote the new Paul Murray radio show, broadcast from the newsroom for The Sydney Morning Herald.

2UE Fresh Approach to Sydney Morning Paul MurrayLast week we talked about the launch ad which by contrast eschewed imagery for a simple, analytical approach.

The goals remain similar, however with the added recognisability of Paul Murray physically standing in the newsroom, the picture starts to tell a more emotionally binding story.


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