A Sweet Deal

Countrylink, part of NSW Transport is promoting a Valentine’s Day sale whereby travellers can get ‘buy one, get one free’.

NSW Transport Sweet Valentines Day SaleIt’s a smart and sweet little deal, designed to take advantage of a relevant topical event, and promote the offer via the timeliness of newspapers.

It is definitely focusing on a call to action, however the nature of the ‘sale’ can also go some ways to generating affinity. The message is simple, requiring only a well-placed strip ad with bare bones copy to make the offer.  Who knew trains could be so romantic?


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