The London Sunday Times has undergone a makeover to give it a fresh new look, while retaining the elements of its major redesign five years ago.
Sunday Times editorial director Eleanor Mills described the changes as a “light-touch refresh”, giving the product a more vibrant feel.
Ms Mills said: “This is very much an evolution rather than a revolution.”
There is a new font – called Glosa – for the body copy throughout the paper, replacing Greta.
Glosa creates more white space on each page for an easier read, without reducing the word count. It is a delicate font that is highly readable at small sizes and offers a contemporary look.
There is a bolder use and treatment of images throughout the paper to increase their impact with readers. The increased white space around images and graphics makes them stand out further.
A brighter colour palette has been developed across the sections of the paper. The refinements to the colours used mean the paper is easier to print and readers are set to enjoy better colour quality and colour-fastness.
A new logo of lines replaces the block-coloured mastheads of the three lifestyle compact sections – Travel, Home and Driving & Technology. The colour of the layered lines in the new masthead is used throughout the section to create a stronger identity for each tabloid.
The Sunday Times Magazine has undergone a dramatic change, with a slimmer, taller look to give prominence to photo-journalism. Its masthead is a reworked version of the original magazine, embracing its heritage as Fleet Street’s first colour magazine.
The magazine also uses images more boldly and the Glosa font throughout, creating a more elegant, modern-classic feel.
Ms Mills said that when the magazine was first launched, it used pioneering photo-journalism. The redesign marked a return to that style.
The cover price remains £2.50 while the digital subscription is £6 a week for the seven-day Times and Sunday Times pack.
The redesign will be backed by a four-week television advertising campaign.
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