2014 Advertising & Marketing Award winners

Newspaper media’s creative, sales and marketing teams from across Australia, New Zealand, the South Pacific and South-East Asia were recognised at the 2014 Advertising & Marketing awards event, held in Sydney tonight.

The revitalised program, combining the highly successful Ad awards with the Marketing categories of the Newspaper of the Year awards, attracted a record 450 entries from Australia, New Zealand, the South Pacific and South-East Asia.

The Advertising awards categories recognised publishers’ in-house work, while both agency and in-house executions were eligible for the Marketing categories.

“It was pleasing to see such a high number of entries and the excellent calibre of submissions made it very tough for our panel of judges. I would like to congratulate all the award winners as we seek to recognise and celebrate outstanding talent and the advertising and marketing activities of the news publishing industry,” The Newspaper Works CEO Mark Hollands said.

The Newspaper of the Year awards will be announced tomorrow night at a gala event at Sydney’s Ivy.

The full list of 2014 Advertising & Marketing award winners are:

ADVERTISING AWARDS WINNERS

PRINT AWARDS

Best Single Advertisement for a Client

National/Metro: Sunday News, Fairfax NZ – Turbo

Regional: The  Cairns Post – Active Health

Community: Noosa News – Franks Noosa Fitness

Best Print Campaign for a Client

National/Metro: News Corp Australia – Touring Tasmania

Regional: Geelong Advertiser – Geelong Travel Expo

Community: Coffs Coast Advocate – Parkbeach Plaza Shop for Coffs Coast Schools

 

Best Feature / Supplement / Native Advertising Environment

National/Metro: The Daily & Sunday Telegraph / Herald Sun / Courier-Mail + 82 community publications – Shop Small, American Express

Regional: Newcastle Herald – DisabilityCare Australia            

Community: The Courier, Narrabri – Centenary Edition

 

Best Print Idea or Innovation Presented to a Client or Agency

National/Metro: Sunday News – Turbo

Regional: Manning Great Lakes Extra – The Tradies Toolbox

Community: Leader Community Newspapers – Hoyts Ribbon

 

DIGITAL ADVERTISING

Best Single Advertisement for a Client

National/Metro: The Sydney Morning Herald – South Australian Tourism Commission

Regional: Illawarra Mercury – Three Chimneys

 

Best Digital Campaign for a Client

National/Metro: The New Zealand Herald – Silver Fern Farms

Regional: The Examiner, Launceston – Tasmanian Turf Club

 

Best Digital Idea or Innovation

The Sydney Morning Herald – Lego Blockbuster

Best Microsite / Native Advertising 

The New Zealand Herald – Tourism Australia – Wish It Win It

TRANSMEDIA

Best Integrated Campaign for a Client

news.com.au / Herald Sun / Daily Telegraph / Courier-Mail / The Advertiser, Adelaide – NAB Traveller Card Campaign

CRAFT

Best Copywriting

The Australian Magazine, The Weekend Australian – ANZ Campaign

MARKETING AWARDS WINNERS

Trade Campaign of the Year

National/Metro: Fairfax Media – Weekend Compact Launch

Regional: Sunshine Coast Daily – Town Proud

Community: Community Newspaper Group – Food for Thought

 

Consumer Campaign of the Year

National/Metro: The Sydney Morning Herald & The Age – Clique, Photographers’ Association

Regional: Bendigo Advertiser – News Now                    

Community: Leader Community Newspapers – Leader Local Grants

 

Best Cause-Related Campaign or Community Service

National/Metro: The Daily Telegraph & The Sunday Telegraph – We’re For The Bush

Regional: The Land – Glove Box Guide to Mental Health                 

Community: Community Newspaper Group – HBF Junior Sports Hero Awards

 

Sponsorship of the Year

National/Metro: stuff.co.nz – Round the Bays

Regional (TIE): Post-Courier, Papua New Guinea – Sponsorship of United Bougainville Training Institute AND The Courier – Run Ballarat Sponsorship

Community: Hutt News / Upper Hutt Leader – Great Toyota Giveaway

 

Best Young Reader Program

The Fiji Times – Kaila! – Design Your Own Newspaper Project

 

EXECUTIVE EXCELLENCE WINNERS

Team Collaboration / Team Player of the Year

News Corp Australia; Herald Sun / heraldsun.com.au / mX / Leader Community Newspapers / The Australian – Melbourne Now Campaign

 

Creative Services Team of the Year

Advertising Creative Team, APN News & Media, New Zealand

Sales Person of the Year

Edwina Sahhar, Fairfax Media

Sales Team of the Year

National Agency Sales Team, Fairfax Media

Designer / Creative Services Professional of the Year (TIE)

Melanie Yun, News Corp Australia

Clare Catt, News Corp Australia

Sales Manager of the Year

Chris Gallichio, Herald & Weekly Times / Leader Community Newspapers

Marketing Team of the Year

National Trade Marketing Team, Fairfax Media

Marketer of the Year

Johnson Goh Swee Gim – Singapore Press Holdings

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