2012 Woolies Christmas

Late October saw Woolworths begin its Christmas push with two brand TVCs highlighting iconic Aussie yuletide essential ingredients – the “The Ham King” and the “Prawn Whisperer”.

The newspaper activity not only reinforces the brand position established in the TVC, it also drives retail activity in the form of Call to Action.

Woolworths Christmas Fresh Fair

Download our Creative Benchmarking research across a range of advertiser categories, including the Retail category, to learn how consumers engage with and act on newspaper advertising.

Also, download our 2011 Retail Report which demonstrates why newspapers drive Call to Action for retailers. It features the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate. Likewise, find out about the Role Map, which illustrates how consumers connect with newspaper advertising across the Six Strategic Roles.

View our light-read 2011 Christmas newspaper, stuffed full of juicy morsels about what makes newspapers such a compelling medium for advertisers over the festive season.


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