The goodwill “EFTPOS Giveback” campaign launched last year with the organisation automatically making a donation to the Salvation Army each time a customer selected CHQ or SAV. While anticipating to donate at least $200,000, the campaign exceeded expectations by raising $1 million.
Supported by regular newspaper ads and outdoor executions, the campaign kept consumers aware of the initiative as well as keeping a running tally of funds raised so far.
This year, the campaign returns with EFTPOS donating up to $1 million to World Vision when consumers interact with the SAV button. The funds will help World Vision to build a new National Seeing Eye Dog Training Centre which will enable more people to be matched with the dog that will change their life.
This advertisement ran in newspaper inserted magazines over the weekend in both metro and national markets.